Why we don't design Flash websites.

Every now and then a new client will ask if I can include Flash on their website, but my response is always the same: I absolutely don’t recommend it! Read below to learn more.

“Flash” is a design element developed as a way to bring motion to static websites. It was once used judiciously to give a little spice to an otherwise boring page. Now Flash is frequently used to an extent that’s thoroughly detrimental. And here’s why.

1. There are a many programs available to create Flash, but they don’t all recognize the same standards. The current version of Flash Player can’t even recognize animations that were created using earlier versions of its own software. So it’s possible that a visitor to your site could have a two-year-old computer with a version of Flash Player that can’t display your animation because it was made with a newer creator ... and vice versa.
2. The more dynamic your Flash animation is, the larger the file size will be ... and the longer it takes for your page to load. Do you really want the first impression of your website to be 30 seconds of “LOADING” with a progress bar?
3. Search engines don’t like Flash because search “spiders” can’t read anything contained in (or on the same page as) animation. When they come to index your website they’re looking for text in HTML code, not graphics. If a search spider runs into a Flash intro screen or a Flash home page, it will almost immediately leave your site and go elsewhere.
4. And finally, Flash has never been fully compatible with Macintosh computers and will not work at all with the touch-screen technology used for Apple’s popular iPhones, iPods and iPads.

The reasons against Flash websites are simple and profound. Flash slows your pages, repels search engines, distracts your customers, may not even be viewable if your visitor doesn’t have the right version of Flash Player installed and  is incompatible with Apple devices. One of the most basic rules of website design is this: just because you can do it doesn’t mean that you should.

Ovation Creative designs colorful, user-friendly and easy-to-navigate websites. And best of all, they’re affordable! Take a look at what we offer here and then give us a call at 800-961-2387, complete our Web Design Questionnaire or send an email for more information. Let’s create something beautiful together!