Here are four reasons why it pays to hire a website professional like Ovation Creative. If you’ve got a do-it-yourself website, these common mistakes could ruin your business on the Internet by repelling search engine spiders and lowering your overall rankings.
Hidden text. Never try to hide text on your website with numerous keywords, such as making a large grouping of keyword text the same color as your page background. This will not improve your rankings on Google. Your site will be filtered and avoided by the search spiders.
Improper use of keywords. Adding countless keywords to a page in repetitive, meaningless sentences, also known as “keyword stuffing,” will in no way benefit your website. Google sees this as an underhanded way of trying to attain rankings. Your keywords should be relevant and placed sparingly in content throughout your site in a clean and concise manner.
Plagiarized content. While it’s true that Google rankings are partially determined by website content, if identical content is found on other sites it will not help you to achieve desired rankings. Remember, Google robots crawl every website. Original content is imperative.
Duplicate content. A website that repeats the same information on several pages for the sake of “filling space” will be penalized. Search engines actually view this as plagiarized content. Every page of your website should have a clear and original theme.
Bottom line: hire a pro. There’s just no substitute for Ovation Creative’s expertise, experience, creativity and surprising affordability. And we make it easy, too. If you need a website, give me a call at 800-961-2387, send an email or complete our simple questionnaire.
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